What makes you feel alive?

THAT'S what we make.With (game) design, (online/offline) community building, and (live) video.We work in the sustainability, tech, sports, television, events industries.We love to spark people's imagination in organisations to achieve positive impact!

Okay wow so what do we make exactly?

Yeah good question, take a look here at 16 years of projects in 174 seconds. These projects will fly by.

What can we do for you?

We can help you grow your network or community with video, (game) design or with events.Want a better strategy for your growth of your startup? Let us create with you.Take a look below what we offer and/or get a coffee date (online or offline) to get your projects online and kicking.


We bring your ideas to life by facilitating workshops with your team to find inspiration from the inside or just by crafting solutions tailored to your unique needs.


We pride ourselves on turning ideas into quality action with efficiency. Our network is committed to implementation of projects, adhering to timelines and budget.


We dive into data and continuous refinement to enhance the overall growth of your project. Our approach is rooted in achieving measurable outcomes to learn and thrive.

Mostly, YouTubing for Ultimate

With the largest Ultimate video production community in the world we produce live and post produced videos for 6 major worldwide, continental or national federations and many tournaments. In 2023 we live streamed 558 games and 75 (17 friendly + 58 comp) of them for the European Ultimate Championships. With a team of 23 we added value to 2 partners and 7 sponsors and millions of views.

And teaching and facilitating

At the University of Applied Science, teaching web and UX design plus Milan's coaching project teams. He has experience teaching teenagers, adults with a career switch to code/design in mind and also C-Level execs.Plan a call with Milan to facilitate any kind of session for any type of companies or organisations.

Milan thrives on brainstorming sessions, fostering a dynamic environment where creativity knows no bounds.


get those ideas flowing,
send Milan an email

From project planning to the final delivery, we manage every detail, whether it's a product launch or a complex transmedial campaign.


execute concepts and campaigns, hire us

With a keen eye on performance metrics, we empower you to make informed decisions that propel your business forward in today's competitive landscape.


grow your business,
with Online and Kicking

About Online and Kicking,
started by Milan van den Bovenkamp

"I'm feeling lucky, I am grateful for what I have and the opportunities I had. I had a computer, video camera, and the internet from 10 years old and I experimented.Through conversations, questioning, designing plans and organising I want to serve others and make a positive impact. I want to give positive, constructive and hard working people the stage to shine and the platform grow.I will transform and better people's lives around and far away from me. I want to connect people, enable them, and want only honest and straightforward relationships."
β€” Milan 'Goud' van den Bovenkamp
Worked for many clients. From KPMG to Philips to ABN-AMRO but also many startups (Sherlocked, LENA, etc), and agencies (Professional Rebel, Festina, etc) and organisations (Windmill Tournament, The Hague Municipality, etc), throughout the world but mostly the Netherlands.

Projects shown in the video

  • 2006 ⚑️Start of Online and Kicking, Agency for everything online and video

  • 2007 πŸ”ͺ TONGUE in CHEEK online murder mystery series with fictional characters interacting with real people

  • 2009 🏑 The Home of LEV KAUPAS, Coworking community

  • 2010 ❌ TEDxAmsterdam IDEAS WORTH DOING challenge

  • 2012 πŸ“² SELLANAPP, the platform the design, fund, build and publish apps

  • 2013 πŸ‘ Like 4 real collaboration with Dadara

  • 2014 πŸ‘‰ TAGGY, real life tag with your friends of family

  • 2013 πŸŽͺ WINDMILL Tournament, Crewing in the media team

  • 2014 πŸƒ WILDCARD, built an app to 'Meet people that matter'

  • 2014 🧩 SHERLOCKED, helped make escape rooms and puzzle experiences

  • 2015 🌳 THE HAGUE Municipality, community building for Impact City

  • 2017 πŸ“€ AMSxTECH Community and Conference

  • 2017 🎯 Project Turbae, an experiment for a game for crowds at events/conferences

  • 2018 πŸ“Ή ULTI.TV, production for Ultimate Frisbee

  • 2018 πŸ‘©πŸŽ¨ CODAISSEUR DESIGN ACADEMY, become a full stack designer in 10 weeks

  • 2021 πŸͺ© MIXED FEELINGS, Mixed music Ultimate game summaries for YouTube

  • 2020 πŸ‡³πŸ‡± Polderpionieren, a game for middle schoolers to explore the Netherlands (during covid)