What makes you feel alive?

At Online and Kicking, we're all about creating experiences that resonate deeply - the kind that make you feel truly alive. We craft immersive journeys through (game) design, foster vibrant (online/offline) communities, and produce captivating (live) video content.Spanning across industries of sustainability, tech, sports, television, and events, our expertise knows no bounds. We're driven by a passion to inspire and ignite imagination within organisations, catalysing positive impact at every turn.Let's go on a journey together, where every interaction sparks creativity and possibility.

Okay wow so what do we make exactly?

Yeah good question, take a look here at 16 years of projects in 174 seconds. These projects will fly by.

What can we do for you?

Looking to expand your network or community? Seeking to make your brand come alive with compelling video content, captivating (game) design, or unforgettable events? At Online and Kicking, we're here to bring your ideas to life and help your startup flourish.Whether you're craving a fresh strategy to fuel your growth or itching to embark on a new project, we're ready to collaborate with you every step of the way.Explore our offerings below or schedule a virtual or in-person coffee date with us to kickstart your projects into high gear.Let's make magic happen together!


We bring your ideas to life by facilitating workshops with your team to find inspiration from the inside or just by crafting solutions tailored to your unique needs.


We pride ourselves on turning ideas into quality action with efficiency. Our network is committed to implementation of projects, adhering to timelines and budget.


We dive into data and continuous refinement to enhance the overall growth of your project. Our approach is rooted in achieving measurable outcomes to learn and thrive.

Work: YouTubing for Ultimate

With the largest Ultimate video production community in the world we produce live and post produced videos for 6 major worldwide, continental or national federations and many tournaments. In 2023 we live streamed 558 games and 75 (17 friendly + 58 comp) of them for the European Ultimate Championships. With a team of 23 we added value to 2 partners and 7 sponsors and millions of views.

More Work: teaching and facilitating

At the University of Applied Science, teaching web and UX design plus Milan's coaching project teams. He has experience teaching teenagers, adults with a career switch to code/design in mind and also C-Level execs.Plan a call with Milan to facilitate any kind of session for any type of companies or organisations.

Let's make your ideas come alive!

Milan thrives on brainstorming sessions, fostering a dynamic environment where creativity knows no bounds.


get those ideas flowing,
send Milan an email

From project planning to the final delivery, we manage every detail, whether it's a product launch or a complex transmedial campaign.


execute concepts and campaigns, hire us

With a keen eye on performance metrics, we empower you to make informed decisions that propel your business forward in today's competitive landscape.


grow your business,
with Online and Kicking

About Online and Kicking,
started by Milan van den Bovenkamp

"I'm feeling lucky, I am grateful for what I have and the opportunities I had. I had a computer, video camera, and the internet from 10 years old and I experimented.Through conversations, questioning, designing plans and organising I want to serve others and make a positive impact. I want to give positive, constructive and hard working people the stage to shine and the platform grow.I will transform and better people's lives around and far away from me. I want to connect people, enable them, and want only honest and straightforward relationships."
β€” Milan 'Goud' van den Bovenkamp
Worked for many clients. From KPMG to Philips to ABN-AMRO but also many startups (Sherlocked, LENA, etc), and agencies (Professional Rebel, Festina, etc) and organisations (Windmill Tournament, The Hague Municipality, etc), throughout the world but mostly the Netherlands.

Projects shown in the video

  • 2006 ⚑️Start of Online and Kicking, Agency for everything online and video

  • 2007 πŸ”ͺ TONGUE in CHEEK online murder mystery video series with fictional characters interacting with real people

  • 2009 🏑 The Home of LEV KAUPAS, One of the first Coworking communities of Amsterdam

  • 2010 ❌ TEDxAmsterdam IDEAS WORTH DOING challenge with Bonafide Binky

  • 2012 πŸ“² SELLANAPP, the platform to design, fund, build and publish apps

  • 2013 πŸ‘ Like 4 real collaboration with artist Dadara

  • 2014 πŸ‘‰ TAGGY, play real life tag with your friends of family

  • 2013 πŸŽͺ WINDMILL Tournament, Crewing in the media team

  • 2014 πŸƒ WILDCARD, built an app to 'Meet people that matter'

  • 2014 🧩 SHERLOCKED, helped make escape rooms and puzzle experiences

  • 2015 🌳 THE HAGUE Municipality, community building for Impact City

  • 2017 πŸ“€ AMSxTECH Growing Community and building a Conference

  • 2017 🎯 Project Turbae, an experiment for a game for crowds at events/conferences

  • 2017 πŸ“Ή ULTI.TV, Live video production for Ultimate Frisbee

  • 2018 πŸ‘©πŸŽ¨ CODAISSEUR DESIGN ACADEMY, a full stack designer bootcamp

  • 2021 πŸͺ© MIXED FEELINGS, Mixed game summaries mixed with music for YouTube

  • 2020 πŸ‡³πŸ‡± Polderpionieren, a game for middle schoolers to explore the Netherlands (during covid)